![]() JCPenney settled a legal dispute with Sephora in May 2020 after the department store accused Sephora of attempting to back out of its long-term contract early. The expansion into these retailers brings the “possibility for scale, growth and profitability, while also bringing so much recognition and amplifying these brands we’re in partnership with,” said Nyakio Grieco, founder and CEO of Thirteen Lune.įor Thirteen Lune, the partnership is “a game-changer, when you think about going from being a platform that’s operating and performing above our expectations to now having this omnichannel experience where we’re going to have a 600-door footprint,” said Grieco. JCPenney’s in-house team curated the remainder of the brand list, which includes JCPenney-exclusive brands Mirabella and Makeup Geek, as well as I’m Meme, Nooni, Kleem Organics and Better Natured Haircare. “As a small, Black-owned business, the fact that we have the opportunity to launch with JCPenney and Thirteen Lune is thrilling because the focus is on inclusivity is directly tied to our brand values,” said Evonna Kuehner, the founder of skin-care brand Anové. ![]() The company offered the beauty and wellness experience I wished every store offered back in the day,” said Niambi Cacchioli, the founder of Pholk. “Growing up in Kentucky, I would always go shopping at JCPenney with my mom and my friends. Pholk, a skin-care brand focused on consumers with melanin-rich skin or those who are vegan/plant-based, is targeting millennials with this launch. They include Wander Beauty, which is also stocked at Sephora, as well as other indie brands such as Shaz & Kiks, Joanna Vargas, Anové and Pholk. Thirteen Lune, meanwhile, curated a grouping of 39 brands for JCPenney that are also available on its own site. “We reviewed probably over 100 brands with them, and we really chose ones that were unique and different,” said Sarah Chung, CEO of Landing International. The platform’s selection includes several K-beauty brands such as Cosrx and Hanskin. The group includes brands from Landing International’s roster of BIPOC-owned brands including Kmoni Cosmetics and Everyday Humans. The retailer worked with Landing International to curate a group of 17 minority-owned indie brands from the platform to be sold as part of the lineup. ![]() The 10 store locations that will be open in October are based in Davenport, FL Dearborn, MI Greenville, NC McAllen, TX Mesquite, TX Niles, OH Springfield, MO Saint Cloud, MN Trumbull, CT and Whittier, CA. Thirteen Lune will have a branded shop-in-shop section. “Our customer told us they wanted a broader assortment of brands at different price points, and to better meet those needs, we created JCPenney Beauty,” said the spokesperson.Īs Sephora locations are phased out, the retailer is remodeling its beauty spaces with an open floor plan and natural wood. According to a JCPenney spokesperson, “nearly half” of the brands stocked will be in the masstige category. Michelle Wlazlo, the evp and chief merchandising officer at JCPenney, described the new offering as “hyper-inclusive.” It will include mass, masstige and prestige brands.
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